SHOPPING & RETAIL
RDM has been developing outlets for over 20 years and has developed five major shopping centers in Italy. In Greater China, RDM currently has a total of
seven outlets, covering key strategic locations within mainland China, including Beijing-Tianjin, Shanghai, Guangzhou-Foshan, Wuhan, Chengdu, Chongqing,
and Hong Kong. The combined total area is 300,000 square meters with 1,200 stores in operation. In 2016, RDM launched FVShop.com to extend the outlet
business online.
ENTERTAINMENT
FAMILY ENTERTAINMENT CENTER
Florentia Village opens its first themed family entertainment center (FEC), the Jungle Entertainment, offering an array of facilities, interactive games, and play area suitable for all age groups, from toddler to adult. The launch of this entertainment center, the first and the largest of its kind in the China outlet industry, shows the brand’s dedication to the ‘retail-tainment’ trend that is driving the industry. Currently, there are three FEC locations in Guangzhou, Chengdu, and Chongqing, ranging from 1,500 to 3,000 square meters in size. In Fall of 2021, the fourth FEC will be unveiled at the newly opened phase 2 of the Florentia Village Shanghai outlet mall.
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FOOD & BEVERAGE
RESTAURANT
The Bella Vita Italian restaurant and brand has developed for over ten years in China. Currently it has a total of three restaurants located in Tianjin, Shanghai and Foshan. The restaurant meticulously selects imported Italian food products & ingredients to provide genuine Italian cuisine to Chinese consumers.
Buonissimo Café is a new generation coffee shop brand offering authentic Italian handmade espresso and gelato in a fashionable and vibrant environment.